Privacy Policy

Collection and Use of Personal Information

Personal information is the data that can be used to identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with Advanced Sound & Lighting (ASL). ASL shall combine the personal information with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

What personal information we collect

• When you create an ASL account, register for newsletter, purchase a product, etc at ASL, contact us via our digital channels (Social Media & E-Marketplaces) or participate in an online survey, we may collect a variety of information, including your name, address, phone number, email address, contact preferences, and credit card information.

How we use your personal information

• The personal information we collect allows us to keep you constantly informed on ASL’s latest product announcements, promotions, and upcoming events. If you don’t want to be on our mailing list, you can opt-out anytime.
• We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes.
• From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with ASL, you may not opt out of receiving these communications.
• We may also use personal information for internal purposes such as auditing, data analysis, and research to improve ASL’s products, services, and customer communications.

Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

• We may collect information such as date of birth, occupation, language, zip code, and location so that we can better understand customer behavior and improve our products, services, and advertising.
• We may collect information regarding customer activities on our website, Social Media, E-Marketplaces, and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Cookies

ASL’s websites, email messages, and advertisements may use cookies. Cookies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Consent

By continuing to use the ASL Website, you consent to the processing of your personal data in accordance with the Privacy Policy.

Changes to the Privacy Policy

ASL reserves the right to modify and change the Privacy Policy at any time. Any changes to this policy will be published on our website. You should check this Policy each time you access our website so as to be aware of the most recent applicable version of the Policy.